When you’re creating blog posts with just the right amount of detail and practical advice for your target readers, don’t forget the next steps. Keep your next blog post from being a dead end by building in actions for readers at each stage of the customer journey. Read on for how to deliver next steps that drive awareness, generate purchase intent, and build loyalty.
small business marketing
Blog writing tips: Put your subconscious mind to work
Back in high school, I developed a habit of doing all the legwork on a project and then putting off the writing part for a day or two. To observers (aka my mom), it sometimes looked a lot like procrastination. However, I had inadvertently tapped into the power of my subconscious mind. Read on for 3 blog writing tips that optimize your subconscious to help create better posts.
Content marketing strategy: The good, bad, and downright ugly
Simply put, content marketing strategies work for businesses – big and small. Content strategies outperform paid search ads by three to one. They are six times more likely to convert leads into sales compared to traditional marketing. And, content marketing costs 62 percent less. But, it’s not enough to churn out content. You must roll up your sleeves and develop a strategy to go with it. Here’s a look at the good, the bad, and the ugly in content marketing today.
6 annoying grammar goofs and how to stop making them
Some grammar rules are made to be broken. Some aren’t. Read on to discover six annoying grammatical mistakes that are never okay.
4 Don’ts, 9 Dos: How to create blog posts people want to read
Blogs are judged based on the answers they provide. When you turn your blog into insightful, useful answers to the questions your target audience is searching for, your blog and your company win. Here’s what to do — and not to do — to make your blog a go-to resource.
