Of course, knowing who your target buyers are is important. But, it’s just as critical to understand who you absolutely, positively don’t want to target. Explore the importance of defining your anti-personas.
marketing strategy
Content marketing strategy: The good, bad, and downright ugly
Simply put, content marketing strategies work for businesses – big and small. Content strategies outperform paid search ads by three to one. They are six times more likely to convert leads into sales compared to traditional marketing. And, content marketing costs 62 percent less. But, it’s not enough to churn out content. You must roll up your sleeves and develop a strategy to go with it. Here’s a look at the good, the bad, and the ugly in content marketing today.
The case for content marketing: How to make it work for your small business
Content marketing is an overwhelmingly cost-effective way for small businesses to stand out, generate viable leads, and build loyal customer relationships. Even better, you don’t need a big-business budget to be successful. Read on to discover how to make content marketing work for your company.
