Someone recently pointed out that I use punctuation in my text messages. Apparently, that can convey an unintended tone. Trust me, my commas and periods don’t have subtext. They’re simply deeply ingrained grammar habits. But, I get it and I’m not here to take a stand about adding punctuation to your next text. However, I would like to make the case that good punctuation habits saves lives.
content marketing
What’s the word? How to expand your active vocabulary
The average American knows 42,000 words by the time she is 20 years old. After that, our collecting of new words slows way down, and we end up with an active vocabulary that relies on around 3,000 words. It’s time to give your words a workout and expand your active vocabulary.
3 easy ways to improve your blog-ability
To blog or not to blog? Here’s the answer to that question once and for all. Blogging is an effective, affordable marketing strategy that helps businesses tell their stories and strengthen customer relationships. Read on for more on the impact of business blogging and how to improve your blog-ability.
Your email marketing should not be an afterthought
As a business owner, one of the most valuable marketing assets you have is an opted-in email address of a client or potential client. By opting in, this person is basically saying, “Okay, market to me.” Are your email marketing strategies up to the task?
Anti-Personas: Know exactly who you don’t want as a customer
Of course, knowing who your target buyers are is important. But, it’s just as critical to understand who you absolutely, positively don’t want to target. Explore the importance of defining your anti-personas.
