What’s the first thing people do when they even have an inkling they may want to buy something? They pick up their phone and start Googling. If your small business doesn’t have a vibrant, relevant website, you’re missing an essential opportunity to make a first impression — and you’re likely missing out on gaining new customers. Explore what an up-to-date website can do for your business.
blogging
3 easy ways to improve your blog-ability
To blog or not to blog? Here’s the answer to that question once and for all. Blogging is an effective, affordable marketing strategy that helps businesses tell their stories and strengthen customer relationships. Read on for more on the impact of business blogging and how to improve your blog-ability.
Say more. Write less. How to streamline wordy sentences
Every word counts. But more words won’t automatically make your writing better. So, how do you ensure you’re choosing the right words and getting rid of the ones that aren’t necessary? Read on for three easy-to-implement tips to de-clutter your writing and catch – and keep – your readers’ attention.
Is your blog post a dead end? Don’t forget the next steps
When you’re creating blog posts with just the right amount of detail and practical advice for your target readers, don’t forget the next steps. Keep your next blog post from being a dead end by building in actions for readers at each stage of the customer journey. Read on for how to deliver next steps that drive awareness, generate purchase intent, and build loyalty.
Blog writing tips: Put your subconscious mind to work
Back in high school, I developed a habit of doing all the legwork on a project and then putting off the writing part for a day or two. To observers (aka my mom), it sometimes looked a lot like procrastination. However, I had inadvertently tapped into the power of my subconscious mind. Read on for 3 blog writing tips that optimize your subconscious to help create better posts.
