Of course, knowing who your target buyers are is important. But, it’s just as critical to understand who you absolutely, positively don’t want to target. Explore the importance of defining your anti-personas.
marketing strategy
Successful Smarketing: What happens when sales and marketing click
It’s not a good use of sales resources or marketing dollars to have salespeople cold calling a list of prospects who don’t match up to the ones you’re targeting with your digital marketing and content strategies. But, that’s exactly what happens when your company’s sales and marketing aren’t in synch. Discover the 5 secrets behind successful smarketing.
A totally possible plan: How content marketing gets done
Real-life often gets in the way when we set out to execute our content marketing plan. But, generating leads and achieving your marketing goals won’t happen without developing and committing to a realistic plan. Here are 3 essential ah-has that make your content marketing strategy totally do-able.
Don’t assume: Why buyer personas are essential for your business and how to create them
You know what they say about assuming? When it comes to your marketing strategy, don’t guess who your target customers are and what they’re thinking. Create buyer personas to focus your efforts, inform your spending, and optimize your opportunity. Here’s how.
