You know what they say about assuming? When it comes to your marketing strategy, don’t guess who your target customers are and what they’re thinking. Create buyer personas to focus your efforts, inform your spending, and optimize your opportunity. Here’s how.
blogging
4 Don’ts, 9 Dos: How to create blog posts people want to read
Blogs are judged based on the answers they provide. When you turn your blog into insightful, useful answers to the questions your target audience is searching for, your blog and your company win. Here’s what to do — and not to do — to make your blog a go-to resource.
Blog topic-itis? 5 no-fail ways to keep blog topics flowing
Too many blogs go silent after the first flurry of posts. Blogs are an effective, budget-friendly way for small businesses to drive site traffic, generate leads, and showcase expertise. Here are 5 ways to prevent “blog topic-itis” and get the most out of your content marketing strategy.
