As a freelance writer focused on content marketing, blogging is something I discuss with clients all the time. The question, “Does blogging work?” comes up almost every time I meet a new client. My answer is, “Yes,” because I’ve seen the results firsthand. Read on for real-life examples of how blogging pays off for businesses.
blogging
What’s the word? How to expand your active vocabulary
The average American knows 42,000 words by the time she is 20 years old. After that, our collecting of new words slows way down, and we end up with an active vocabulary that relies on around 3,000 words. It’s time to give your words a workout and expand your active vocabulary.
3 easy ways to improve your blog-ability
To blog or not to blog? Here’s the answer to that question once and for all. Blogging is an effective, affordable marketing strategy that helps businesses tell their stories and strengthen customer relationships. Read on for more on the impact of business blogging and how to improve your blog-ability.
Is your blog post a dead end? Don’t forget the next steps
When you’re creating blog posts with just the right amount of detail and practical advice for your target readers, don’t forget the next steps. Keep your next blog post from being a dead end by building in actions for readers at each stage of the customer journey. Read on for how to deliver next steps that drive awareness, generate purchase intent, and build loyalty.
Blog writing tips: Put your subconscious mind to work
Back in high school, I developed a habit of doing all the legwork on a project and then putting off the writing part for a day or two. To observers (aka my mom), it sometimes looked a lot like procrastination. However, I had inadvertently tapped into the power of my subconscious mind. Read on for 3 blog writing tips that optimize your subconscious to help create better posts.
