To blog or not to blog? Here’s the answer to that question once and for all. Blogging is an effective, affordable marketing strategy that helps businesses tell their stories and strengthen customer relationships. Read on for more on the impact of business blogging and how to improve your blog-ability.
Blog
Your email marketing should not be an afterthought
As a business owner, one of the most valuable marketing assets you have is an opted-in email address of a client or potential client. By opting in, this person is basically saying, “Okay, market to me.” Are your email marketing strategies up to the task?
Anti-Personas: Know exactly who you don’t want as a customer
Of course, knowing who your target buyers are is important. But, it’s just as critical to understand who you absolutely, positively don’t want to target. Explore the importance of defining your anti-personas.
Say more. Write less. How to streamline wordy sentences
Every word counts. But more words won’t automatically make your writing better. So, how do you ensure you’re choosing the right words and getting rid of the ones that aren’t necessary? Read on for three easy-to-implement tips to de-clutter your writing and catch – and keep – your readers’ attention.
Successful Smarketing: What happens when sales and marketing click
It’s not a good use of sales resources or marketing dollars to have salespeople cold calling a list of prospects who don’t match up to the ones you’re targeting with your digital marketing and content strategies. But, that’s exactly what happens when your company’s sales and marketing aren’t in synch. Discover the 5 secrets behind successful smarketing.
