Content marketing strategies for small businesses

Three things Write Hand Ann

Your potential customers are seeking information and expertise.

And they're looking online. Online research is part of the purchase decision-making process for a whopping 88 percent of buyers.

Here's the catch. Customers don't just want to check out your website. They want to know your story, your insights, and your advice.

Be honest. Blogging rarely makes the to-do list for busy business leaders.

But, wait.

Blogs benefit business. Done well, regular posts build awareness, reinforce your expertise, and generate qualified leads.

Need proof? Businesses that blog get 55 percent more site traffic than those that don't.

All good content needs a little marketing oomph.

Email campaigns. E-newsletters. Landing pages. Social media posts. Byline articles.

Direct marketing is the proven way to build your company's brand and expand your profile as a leader in your field.

Compelling content and campaigns are easy with your copywriter on call.

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